For bars, this is your day to show off the ultimate manifestation of the industry in a cocktail, the atmosphere of your bar and your hospitality. You are the ambassadors of the Martini, and by representing it to your customers, and for this day we would ask you to help educate and guide aspiring Martini drinkers into Martiniani.
We recommend serving flights of miniature Martinis or a Martini Special menu to be served so consumers can experience different variations of the Martini, for at least the week leading up to June 18.
We've rescheduled the day to always fall on a Saturday, so the day is a great excuse to make premium drinks that are also very simple to smash out, so the idea is a high volume drive while at the same time educating customers into the quality of the Martini, create new Martini drinkers and in the process appreciate all cocktails more.
We will publish details on how to participate for 2022 in the Autumn. Please return then to learn how to participate!
For spirits and vermouth brands, the aim of World Martini Day® is help you allow consumers to experience your products in a Martini and to embrace, educate and enable more Martini drinkers.
We are looking to partner with brands, and we're beginning planning for 2022. If you have ideas and would like to be involved with World Martini Day®, please get in touch at [email protected].
If you're able to make an RTD or pre-batched Martini for sale, we are also happy to promote it here too. Just send us a couple of photos, some copy explaining both you and the Martini, your logo, where to buy link and your website to [email protected].
We also require you to promote it along with World Martini Day, either by using the #WorldMartiniDay hashtag or using the logo (available below).